Issue 116 – Super Tall Power Towers vs Refined Boutique Luxury

New York City is known for its uber-luxurious high-rises. The super tall tower power has reigned supreme in the city and been the dominant sale product in the Manhattan skyline for years. This is no surprise; these massive, eye-catching properties are known for their longevity, services, and views. Cities can’t grow wide, but they can grow high.

The term “super tall” (or sometimes “supertall”) generally refers to buildings rising over 300 meters (about 984 feet), and more recently, even higher to 1000 feet! NYC has seen a series of these developments, especially during the 2010s boom, as the demand for luxury living and commercial space surged.

Over the years, other towers have continuously followed, bigger and grander, and are driving the current market. A more recent standout includes One World Trade Center, completed in 2013, which stands at 1,776 feet and symbolizes the city’s resilience. We can’t forget some literal powerhouses — a new breed of super tower that proliferates in prime Manhattan areas. Forerunners such as Time Warner Center and 220 Central Park South, where billionaire Ken Griffin purchased a four-floor unit for $238 million (!) in 2019, are known for their record-breaking sales. Gary Burnett’s 157 West 57th Street — often highlighted for its height and luxury — is part of this trend, representing a new wave of super tall luxury residential buildings in the city. Likewise, 111 West 57th Street (Steinway Tower), Central Park Tower, 432 Park, and 53W53 have become their own comps amongst the skyline.

With even more buildings preparing their rise, several publications have begun asking: Are extremely tall, amenity-laden towers still de rigeuer? Just this fall, James Barron of The New York Times posed this question: “Does Manhattan Need More Luxury Towers?” The New York Post explored the latest crop of soon-to-be shimmering behemoths, namechecking a 1,100-foot-tall luxury skyscraper on Billionaires’ Row at 41-47 West 57th Street to be built by Sedesco, with Related planning another at 625 Madison Avenue, reaching 1,200 feet.

The point of these super tall towers is to provide incredible views, superior services, and a central location — for example, proximity to Central Park.

Given the height of these super tall towers, one has to wonder about their structural soundness. Then, of course, there’s the matter of their infamous sway, determined by the developer.

While impressive in many ways, one potential drawback of buying into one of these power towers is that some buildings have experienced significant repercussions from illegal dealings or cutting corners, thus compromising the caliber of the buildout. A prime example is 432 Park Avenue, which has been under tremendous scrutiny ever since some of its façade began falling off the building! That discovery is in conjunction with ongoing leaks at 157 West 57th Street and 430 Park Avenue.

However, aside from very occasional snafus, people are still drawn to these stratospheric icons because of the promise of views for days. These power towers set the bar higher and higher — quite literally. People also like to buy into the newest and most exclusive places, and these buildings tend to host that cachet of clientele, commanding prices alongside a level of service that cannot be replicated anywhere else.

Investors seeking envy-inducing pieds-a-terre, and general folks who want a piece of The Big Apple at the highest level, are arriving in droves to snatch these properties up at whatever the price.

Buildings offering curated amenities, especially health and wellness services such as infrared massage, cryo-air, purification, green rooms, meditation rooms, a spa menu, and massage, do well. Add to that: Developments featuring reclaimed woods, renewable sources, and prestige addresses (notably Fifth Avenue) or locations (like Gramercy Park or the Flatiron) are garnering sky-high pricing and big-time buyers.

That said, those with different budgets and sensibilities will not be left out. Smaller, more customized projects have a prominent place in the New York City luxury market as well. These “Make-A” boutique residences lack the skyline profile but are highly desirable for their locations. Examples include: 150 Charles Street, 100 Barrow and Naftali’s project on West 10th Street, 80 Clarkson Street, 140 Jane Street, and 400 West 12th Street. These have less of a literal and figurative revolving door and even greater exclusivity and privacy.

People looking to buy in the best downtown neighborhoods also want properties with unique qualities that set them apart from the mainstream. Case in point:  A sprawling loft space with soaring ceilings can still sell for a huge profit despite being in a non-doorman building. Furthermore, some buyers will consider the location so desirable that they don’t need the flash and dazzle of a super tall tower or its sizable staff.

A potential downside to a smaller, esoteric boutique condo is that it might not attract the typical investment-market clientele. In other words, some buyers care much more about having a doorman and full staff than others.

A comprehensive piece on Brickunderground a while back focused on the pros and cons of buying in a luxury boutique residence. In it, the author pointed out these swanky little gems offer more privacy and less scrutiny by staff, but “expenses will likely be higher as there are fewer owners to split costs. And if you happen to dislike any of your neighbors, they can be harder to avoid in a small building, with one elevator, for example.”

In addition, common charges could end up being higher on average because they are distributed among fewer units, and according to an expert source in the article, “The biggest issue is that boutique buildings have fewer amenities than larger buildings, and this could affect the marketability or resale value of the unit.”

Although there is no official count of “luxury towers” as the definition varies, NYC currently has 319 total skyscrapers, of which at least 17 are super tall buildings. The exact number of boutique projects is also unknown but just as high. As the current ambassador of a power tower at 53 West 53rd Street and someone who has sold in myriad boutique condos, I can say that each offers its own unique assets. The specific personality of the luxury buyer determines which residence is the best fit.

However, to answer the aforementioned reporters’ questions: The bottom line is that super tall towers will never be fully replaced in New York City by boutique residences or any other property type. These iconic structures are here to stay because of the incredible views — something one can only get by building upwards.

Issue 122 – Foreign Demand Re-Emerges as Luxury Buyers Underwrite Political Risk

As we head into summer, we are seeing a very notable resurgence of international buyers entering the New York market — and frankly, in a way we haven’t seen in years.

Let’s explore why.

Historically, global capital gravitates toward stability, discretion, and internationally recognized assets. In New York City, that typically translates to park-facing residences, trophy properties, and globally recognizable “name-brand” buildings. These include Aman, Four Seasons, Related developments, and legacy Park Avenue or Central Park South product with strong service infrastructure and long-term value preservation.

Right now, buyers are looking for quality, security, and assets that feel insulated in uncertain times. NYC, despite all the headlines, remains a strong, long-term store of value internationally.

When there is instability abroad, New York City benefits. It offers legal transparency, deep liquidity, world-class education, finance, culture, and healthcare — and a real estate market that, while imperfect, is still well understood around the world.

What’s different now is that buyers are not necessarily purchasing because they think New York is “hot.” They are buying because New York is established. That is an important distinction: the capital is less speculative and more preservation-oriented. For many international families, a New York apartment is part lifestyle asset, part hedge, part legacy planning.

The headlines about wealthy buyers fleeing New York City are often too simplistic. Yes, some buyers have moved capital to Florida, Texas, or other lower-tax markets. But that does not mean New York has lost its global relevance.

The newly announced pied-a-terre/second-home tax in New York targets luxury second homes valued at $5 million or more, with the goal of creating an annual surcharge on non-primary residences. This proposal is certainly something international buyers are paying attention to, though it remains to be seen if this will impact continued investment. Rather than eliminating foreign demand, the tax likely makes buyers more selective, becoming part of the broader cost-of-ownership analysis alongside the mansion tax, carrying costs, and currency exposure. It may create pause around marginal purchases, but for a trophy asset, it won’t stop the buyer. It simply raises the bar for what feels worth owning.

The concern is less the dollar amount itself and more the perception. International buyers are highly sensitive to whether a market feels welcoming, predictable, and stable. Policy often moves perception before it moves fundamentals.

We’re consistently seeing foreign buyers generally gravitate toward turnkey product. The appetite for renovation or operational complexity is far lower than it once was. Buyers want ease, service, security, and a property that immediately translates internationally, both from a branding and lifestyle standpoint. For these global buyers, New York remains one of the few carrying both emotional and financial prestige.

Enter: Japanese buyers. The Real Deal recently reported a massive resurgence in Japanese capital, providing a lifeline to aging multifamily walk-ups. “Japan-linked firms have acquired at least $2.1 billion worth of New York City property since the start of 2024, according to analysis by Okada & Company and TRD Data,” the piece details.

This surge is driven by a stark yield gap: With low interest rates at home, Japanese buyers can borrow cheaply in Japan to acquire higher-yielding assets, a strategy supercharged by domestic tax incentives for multi-family purchases.

We are also seeing diversifying residential demand from Australian, Brazilian, Taiwanese, and Western Europe buyers. Eastern European activity is still highly selective compared to prior cycles, but international demand as a whole has undeniably re-entered the market. The usual suspects — such as Central Park South, Tribeca, Billionaire’s Row, and select Downtown properties — remain the primary anchors.

Target price points for these foreign investors vary by country of origin and the purchase’s purpose, with the most active international demand falling into clear segments:.

The serious lifestyle buyer ($3M to $7M): Typically targets a strong two or three bedrooms in a premier building, prioritizing service, security, and an easy lock-and-leave lifestyle.

The wealth-preservation buyer ($7M to $15M+): Focuses heavily on blue-chip locations — Central Park, Fifth Avenue, Park Avenue, Tribeca, Billionaires’ Row — or globally recognized branded residences.

The ultra-high-net-worth buyer: Prioritizes the asset above any price point, focusing on scarcity, pedigree, privacy, views, service, and long-term relevance. They are not asking, “Is this affordable?” They are asking, “Will this matter 10 years from now?”

Today’s foreign buyer is much more disciplined. They want turnkey and certainty. They want building quality, service quality, financial stability, and a residence that translates globally.

The biggest shift is that foreign buyers are not chasing the market — they are underwriting it. They are asking better questions: What are the monthly carrying costs? Who is the resale audience? How strong is the building financially? How liquid is this asset? Does this location hold value in multiple cycles?

Overall, cultural nuance matters more than ever. Buyers are underwriting not just the apartment, but NYC itself.

Five years ago, there was still more appetite for optionality — buyers were more willing to consider renovation, new development premiums, or speculative upside.

On the Japanese side specifically, what I’m noticing is a renewed comfort level with NYC real estate as a legacy asset class. The buyers I’m seeing tend to be highly analytical, long-term focused, and extremely quality-driven. They’re not chasing hype — they’re buying permanence.

The Brazilian and Australian buyers we’re seeing tend to be incredibly lifestyle-oriented while still highly aware of long-term value, whereas many Western European buyers continue to prioritize pedigree buildings, architecture, privacy, and stability. Taiwanese buyers similarly appear very focused on security, quality, and established global positioning.

For foreign investors, New York City still represents something very specific: legal stability, cultural prestige, liquidity, access, education, healthcare, and global identity. The buyers I’m seeing are not ignoring the headlines. They are simply looking past them when the asset is strong enough.

New York is no longer a market where everything trades easily. It is a precision market. But for the right property — the right building, the right view, the right service, the right location — foreign buyers are still very much there.

The common denominator across almost all of them is that they are buying selectively — but decisively — when the product feels globally relevant.

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