Issue 114 – Let’s Talk about Luxury – It’s Lovely at the Top

The New York City real estate market has entered the fall season with renewed momentum. Sentiment among buyers and sellers remains cautiously optimistic, despite ongoing political headwinds.

In a market trends article published early last month, The Real Deal, the leading real estate trade publication in the country, reported that luxury properties have experienced a markup, citing an industry expert as saying, “The appetite for luxury property seems almost unabated.”

 Activity was especially strong at the very top end of the market, with the median price now exceeding $6.5 million, representing a nearly 18% increase from last year.  Almost 70% of those transactions were all-cash deals. Global and domestic demand for ultra-luxury trophy properties remains strong, highlighted by several significant Downtown transactions, including a record-setting $87 million penthouse property at 140 Jane Street that recently went under contract in the dead of summer.

So, let’s talk luxury! Technically, I consider the luxury real estate market to be anything over $4 million, but ultra luxury is a somewhat arbitrary designation – stratospheric! Think: 150 Charles Street’s penthouse unit that sold earlier in the year for a whopping $60 million, and 80 Clarkson, a duplex penthouse that went into contract for $87.5 million, to name a couple of recent uber-luxury deals.

When the Olshun’s NYC Luxury Market Report indicated that there had been just 10 deals over $10 million in the first quarter of 2025, I realized that my team had completed six of those 10 deals — a truly eye-opening realization about what we had accomplished so swiftly!

There’s no doubt momentum has been accelerating: There were more $30 million-plus home sales below 34th Street in the past five years than in the previous decade!

According to Olshun’s Report from early September, 16 contracts were signed in Manhattan at or above $4 million. Condos outsold co-ops by an 11-to-3 margin. These totals are in line with the 10-year average of 16.5 contracts for the week preceding Labor Day. It was the fourth-best August, with 92 contracts signed since 2006.

Another 15 contracts over $4 million closed just the following week, including the top sale at 111 West 57th Street for $22 million.

Typically, this market is an untouchable demographic — one that has means well beyond any person‘s grasp of luxury, comprised of wealthy entrepreneurs or CEOs of thriving (oftentimes, start-up) companies.

My advice to those with such substantial buying power is to purchase when nobody else is doing so, and to buy something that will hold value in a premium neighborhood. And I encourage sellers of luxury properties this season to be strategic about how you position the property, irrespective of the market climate. ‘Read the room’ in terms of how things are being absorbed and accepted, and how to best structure the sale by underpricing to drive bidding or put fat on the deal with room for movement.

Always keep in mind that strong properties will command strong prices if they are turnkey and rare in location and availability. As temperatures dip, and if interest rates come down as projected, product and negotiation abilities will be reduced. That’s especially true in these Make-A buildings, where there’s never a replicated product type.

Case in point: 800 Fifth Avenue, a luxury residential rental tower, sold to Miki Naftali for $810 million, according to the New York Post.

“That is record pricing for a building of its size — 33 stories,” an industry source said of 800 Fifth Avenue. “And it’s also perhaps the best Manhattan location for a super high-end condo development. Really, can you beat Fifth Avenue and East 61st Street?”

Naftali plans to demolish the building for a sexy new condo tower. “We’re thrilled that after fifty years as the best rental building in the city, 800 Fifth will be transformed in the next incarnation to the best new condominium,” he said in a statement.

In my estimation, the new units will come to market between $10,000 and $11,000 per square foot.

Meanwhile, The Real Deal recently reported that the luxury market was slowing down, pointing to a condo at 111 Murray Street that sold for $9.2 million, down from the original $9.5 million asking price in February. The mid-September Olshun’s Report showed that the top 10 deals were all under $10 million, a rare occurrence in Manhattan.

Still, The Real Deal reported that the homes on the Top Ten list for that week had a combined asking price of $70 million, for an average price of $6.4 million and a median of $5.4 million. That’s well within the luxury market price point.

So, while every week may not break records, the overall bigger picture suggests that global capital confidence continues to reinforce the idea of New York City as a reliable haven for wealth and a long-term store of value. 

Issue 127 – The Price Isn’t the Price

A new calculation is changing what a New York apartment is actually worth. For decades, NYC real estate has been obsessed with price per square foot. However, now we may be entering the era of cost per year.

Consider two apartments of the same size, price, amenities, light, view, and location. If one has $6,000 in carrying costs and the other $11,000, are they really worth the same amount?

Increasingly, I would argue they are not because buyers aren’t simply purchasing apartments anymore. They are purchasing the economics of the buildings they’re in, which are starting to matter enormously. Think: insurance, labor, utilities, repairs, taxes, assessments, energy compliance, staffing, capital improvements, and reserves. While monumentally important, none of these photograph well, but all determine whether an apartment is easy to own — and eventually sell.

We have always understood that certain characteristics affect value: a lower floor trades differently from a higher one, an awkward layout matters, a protected view commands a premium, and poor light equals a discount. However, I contend another discount is related to the aforementioned carrying costs.

The sexiest amenity in New York real estate may soon be a healthy balance sheet. That sounds less exciting than a lap pool, unless you are the one writing the checks. Operating costs in New York have been rising, putting pressure on building budgets and making previously deferred capital projects harder to ignore.

The 2026 New York City Price Index of Operating Costs — which tracks expenses for the city’s rent-stabilized building stock — illustrates the broader pressure. Over the five years through 2026, insurance costs in that index increased more than 80%. Maintenance increased 29%, utilities more than 26%, administrative costs more than 21%, and labor nearly 16%.

Those figures aren’t a direct proxy for every condominium or cooperative in Manhattan. But they illustrate something anyone involved in operating New York buildings already understands: buildings are getting more expensive to run.

One mistake buyers can make is falling in love with the apartment and treating the building as secondary. In New York, you aren’t just buying four walls; you’re buying into a small economy. You’re inheriting its management decisions, staffing structure, physical plant, reserve philosophy, insurance exposure, and capital planning.

A building that deferred maintenance may appear inexpensive today because it hasn’t yet charged owners for the work it needs. That doesn’t necessarily make it inexpensive. It may mean the bill hasn’t arrived yet. Conversely, a building that recently completed an expensive façade project, replaced major mechanical systems, or invested in energy efficiency may initially appear less attractive because owners have already absorbed those costs. We need to consider which building presents the greater risk over the next decade. The answer isn’t always obvious from the monthly maintenance number.

Buyers understandably love low carrying costs, and brokers value them because they make a property easy to market. But low monthly charges deserve as much scrutiny as high ones. A good broker asks: Why are they low? Is the building extraordinarily well managed? Does it have other income? Are the reserves substantial? Or has the board resisted increasing common charges while postponing expensive work?

An important distinction exists between efficient and underfunded. A well-run building with appropriately funded reserves may ultimately be far more economical than one with artificially low monthly charges followed by recurring assessments. It’s not just the number that is meaningful, but the story behind it.

Few words cause more anxiety in a New York transaction than “assessment.” Even here, context matters because not every assessment is a red flag. An assessment financing a necessary capital improvement can actually strengthen the building. A new roof, elevators, façade work, upgraded mechanical systems, or energy improvements may protect long-term value.

The more important questions a sales pro considers are: What is the assessment for? Why didn’t reserves cover the expense? Is it part of a thoughtful capital plan or the latest in a recurring series of emergencies? And, perhaps most importantly, what comes next? A $500 monthly assessment with a clear end date concerns me considerably less than a building with no assessment, minimal reserves, and several million dollars of foreseeable work.

New York’s environmental requirements add another layer of complexity. Local Law 97 places emissions limits on many large buildings and creates increasingly stringent requirements over time. The encouraging news is that the overwhelming majority of covered privately-owned buildings are currently meeting the applicable limits.

But buyers should still understand what their particular building is facing; Has the Board commissioned the appropriate studies? What capital improvements may eventually be required? Has money been allocated? Is compliance incorporated into long-term planning? The concern isn’t whether a building faces a penalty today; it’s whether the building has a credible plan for tomorrow. That, increasingly, is part of due diligence.

New development creates its own version of this problem. Buyers are understandably attracted to pristine buildings with spectacular amenities and, sometimes, surprisingly reasonable initial common charges, but what will the building actually cost to operate when it is fully functioning?

Pools, spas, private dining rooms, screening rooms, landscaped terraces, playrooms, fitness centers, and mechanical systems all require staff, maintenance, and money long after the sales office closes.

The glossy brochure tells you what you’re getting. The budget tells you what you’re buying — both matter.

This conversation also requires nuance when comparing co-ops and condos. A co-op’s maintenance can initially look dramatically higher because it often incorporates expenses that a condo owner pays separately, including the shareholder’s proportionate share of the building’s real estate taxes. A condo may show a lower common-charge number while property taxes sit alongside it.

So, comparing maintenance to common charges without understanding what each includes is meaningless. The correct question isn’t: Which monthly number is lower? It is: What is my total cost of ownership, and what am I receiving in return? I believe strong building economics will increasingly become an amenity in their own right.

Brokers spend an immense amount of time learning how to talk about marble, appliances, ceiling heights, views, and finishes. We should be equally capable of explaining the financial health of the building we’re selling, because that is a big part of valuation.

None of this means price per square foot is irrelevant. It’s still an important metric. But like any metric, it becomes dangerous when used without context.

I’ve spent my career watching New York buyers pay premiums for things that cannot easily be replicated, including light, views, ceiling height, architecture, location, outdoor space, great proportions. But I always add another thing to the list: financial soundness. That may not command the same emotional response when someone walks through the front door. But increasingly, it may command something just as valuable – confidence, which matters in uncertain markets.

For years, we’ve asked buyers how much apartment they can afford. Now we need to start asking them how much building they can afford.  Because in New York, you don’t just buy the apartment — you inherit the economics beneath it.

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