Issue 114 – Let’s Talk about Luxury – It’s Lovely at the Top

The New York City real estate market has entered the fall season with renewed momentum. Sentiment among buyers and sellers remains cautiously optimistic, despite ongoing political headwinds.

In a market trends article published early last month, The Real Deal, the leading real estate trade publication in the country, reported that luxury properties have experienced a markup, citing an industry expert as saying, “The appetite for luxury property seems almost unabated.”

 Activity was especially strong at the very top end of the market, with the median price now exceeding $6.5 million, representing a nearly 18% increase from last year.  Almost 70% of those transactions were all-cash deals. Global and domestic demand for ultra-luxury trophy properties remains strong, highlighted by several significant Downtown transactions, including a record-setting $87 million penthouse property at 140 Jane Street that recently went under contract in the dead of summer.

So, let’s talk luxury! Technically, I consider the luxury real estate market to be anything over $4 million, but ultra luxury is a somewhat arbitrary designation – stratospheric! Think: 150 Charles Street’s penthouse unit that sold earlier in the year for a whopping $60 million, and 80 Clarkson, a duplex penthouse that went into contract for $87.5 million, to name a couple of recent uber-luxury deals.

When the Olshun’s NYC Luxury Market Report indicated that there had been just 10 deals over $10 million in the first quarter of 2025, I realized that my team had completed six of those 10 deals — a truly eye-opening realization about what we had accomplished so swiftly!

There’s no doubt momentum has been accelerating: There were more $30 million-plus home sales below 34th Street in the past five years than in the previous decade!

According to Olshun’s Report from early September, 16 contracts were signed in Manhattan at or above $4 million. Condos outsold co-ops by an 11-to-3 margin. These totals are in line with the 10-year average of 16.5 contracts for the week preceding Labor Day. It was the fourth-best August, with 92 contracts signed since 2006.

Another 15 contracts over $4 million closed just the following week, including the top sale at 111 West 57th Street for $22 million.

Typically, this market is an untouchable demographic — one that has means well beyond any person‘s grasp of luxury, comprised of wealthy entrepreneurs or CEOs of thriving (oftentimes, start-up) companies.

My advice to those with such substantial buying power is to purchase when nobody else is doing so, and to buy something that will hold value in a premium neighborhood. And I encourage sellers of luxury properties this season to be strategic about how you position the property, irrespective of the market climate. ‘Read the room’ in terms of how things are being absorbed and accepted, and how to best structure the sale by underpricing to drive bidding or put fat on the deal with room for movement.

Always keep in mind that strong properties will command strong prices if they are turnkey and rare in location and availability. As temperatures dip, and if interest rates come down as projected, product and negotiation abilities will be reduced. That’s especially true in these Make-A buildings, where there’s never a replicated product type.

Case in point: 800 Fifth Avenue, a luxury residential rental tower, sold to Miki Naftali for $810 million, according to the New York Post.

“That is record pricing for a building of its size — 33 stories,” an industry source said of 800 Fifth Avenue. “And it’s also perhaps the best Manhattan location for a super high-end condo development. Really, can you beat Fifth Avenue and East 61st Street?”

Naftali plans to demolish the building for a sexy new condo tower. “We’re thrilled that after fifty years as the best rental building in the city, 800 Fifth will be transformed in the next incarnation to the best new condominium,” he said in a statement.

In my estimation, the new units will come to market between $10,000 and $11,000 per square foot.

Meanwhile, The Real Deal recently reported that the luxury market was slowing down, pointing to a condo at 111 Murray Street that sold for $9.2 million, down from the original $9.5 million asking price in February. The mid-September Olshun’s Report showed that the top 10 deals were all under $10 million, a rare occurrence in Manhattan.

Still, The Real Deal reported that the homes on the Top Ten list for that week had a combined asking price of $70 million, for an average price of $6.4 million and a median of $5.4 million. That’s well within the luxury market price point.

So, while every week may not break records, the overall bigger picture suggests that global capital confidence continues to reinforce the idea of New York City as a reliable haven for wealth and a long-term store of value. 

Issue 122 – Foreign Demand Re-Emerges as Luxury Buyers Underwrite Political Risk

As we head into summer, we are seeing a very notable resurgence of international buyers entering the New York market — and frankly, in a way we haven’t seen in years.

Let’s explore why.

Historically, global capital gravitates toward stability, discretion, and internationally recognized assets. In New York City, that typically translates to park-facing residences, trophy properties, and globally recognizable “name-brand” buildings. These include Aman, Four Seasons, Related developments, and legacy Park Avenue or Central Park South product with strong service infrastructure and long-term value preservation.

Right now, buyers are looking for quality, security, and assets that feel insulated in uncertain times. NYC, despite all the headlines, remains a strong, long-term store of value internationally.

When there is instability abroad, New York City benefits. It offers legal transparency, deep liquidity, world-class education, finance, culture, and healthcare — and a real estate market that, while imperfect, is still well understood around the world.

What’s different now is that buyers are not necessarily purchasing because they think New York is “hot.” They are buying because New York is established. That is an important distinction: the capital is less speculative and more preservation-oriented. For many international families, a New York apartment is part lifestyle asset, part hedge, part legacy planning.

The headlines about wealthy buyers fleeing New York City are often too simplistic. Yes, some buyers have moved capital to Florida, Texas, or other lower-tax markets. But that does not mean New York has lost its global relevance.

The newly announced pied-a-terre/second-home tax in New York targets luxury second homes valued at $5 million or more, with the goal of creating an annual surcharge on non-primary residences. This proposal is certainly something international buyers are paying attention to, though it remains to be seen if this will impact continued investment. Rather than eliminating foreign demand, the tax likely makes buyers more selective, becoming part of the broader cost-of-ownership analysis alongside the mansion tax, carrying costs, and currency exposure. It may create pause around marginal purchases, but for a trophy asset, it won’t stop the buyer. It simply raises the bar for what feels worth owning.

The concern is less the dollar amount itself and more the perception. International buyers are highly sensitive to whether a market feels welcoming, predictable, and stable. Policy often moves perception before it moves fundamentals.

We’re consistently seeing foreign buyers generally gravitate toward turnkey product. The appetite for renovation or operational complexity is far lower than it once was. Buyers want ease, service, security, and a property that immediately translates internationally, both from a branding and lifestyle standpoint. For these global buyers, New York remains one of the few carrying both emotional and financial prestige.

Enter: Japanese buyers. The Real Deal recently reported a massive resurgence in Japanese capital, providing a lifeline to aging multifamily walk-ups. “Japan-linked firms have acquired at least $2.1 billion worth of New York City property since the start of 2024, according to analysis by Okada & Company and TRD Data,” the piece details.

This surge is driven by a stark yield gap: With low interest rates at home, Japanese buyers can borrow cheaply in Japan to acquire higher-yielding assets, a strategy supercharged by domestic tax incentives for multi-family purchases.

We are also seeing diversifying residential demand from Australian, Brazilian, Taiwanese, and Western Europe buyers. Eastern European activity is still highly selective compared to prior cycles, but international demand as a whole has undeniably re-entered the market. The usual suspects — such as Central Park South, Tribeca, Billionaire’s Row, and select Downtown properties — remain the primary anchors.

Target price points for these foreign investors vary by country of origin and the purchase’s purpose, with the most active international demand falling into clear segments:.

The serious lifestyle buyer ($3M to $7M): Typically targets a strong two or three bedrooms in a premier building, prioritizing service, security, and an easy lock-and-leave lifestyle.

The wealth-preservation buyer ($7M to $15M+): Focuses heavily on blue-chip locations — Central Park, Fifth Avenue, Park Avenue, Tribeca, Billionaires’ Row — or globally recognized branded residences.

The ultra-high-net-worth buyer: Prioritizes the asset above any price point, focusing on scarcity, pedigree, privacy, views, service, and long-term relevance. They are not asking, “Is this affordable?” They are asking, “Will this matter 10 years from now?”

Today’s foreign buyer is much more disciplined. They want turnkey and certainty. They want building quality, service quality, financial stability, and a residence that translates globally.

The biggest shift is that foreign buyers are not chasing the market — they are underwriting it. They are asking better questions: What are the monthly carrying costs? Who is the resale audience? How strong is the building financially? How liquid is this asset? Does this location hold value in multiple cycles?

Overall, cultural nuance matters more than ever. Buyers are underwriting not just the apartment, but NYC itself.

Five years ago, there was still more appetite for optionality — buyers were more willing to consider renovation, new development premiums, or speculative upside.

On the Japanese side specifically, what I’m noticing is a renewed comfort level with NYC real estate as a legacy asset class. The buyers I’m seeing tend to be highly analytical, long-term focused, and extremely quality-driven. They’re not chasing hype — they’re buying permanence.

The Brazilian and Australian buyers we’re seeing tend to be incredibly lifestyle-oriented while still highly aware of long-term value, whereas many Western European buyers continue to prioritize pedigree buildings, architecture, privacy, and stability. Taiwanese buyers similarly appear very focused on security, quality, and established global positioning.

For foreign investors, New York City still represents something very specific: legal stability, cultural prestige, liquidity, access, education, healthcare, and global identity. The buyers I’m seeing are not ignoring the headlines. They are simply looking past them when the asset is strong enough.

New York is no longer a market where everything trades easily. It is a precision market. But for the right property — the right building, the right view, the right service, the right location — foreign buyers are still very much there.

The common denominator across almost all of them is that they are buying selectively — but decisively — when the product feels globally relevant.

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