108 Leonard PH #15A
216 East 30th Street
210 Lafayette St #8B
254 Park Avenue South #6C
150 Rivington St #PH
252 East 57th Street #37DD
1001 Fifth Ave #9C
150 E 93rd St #PHE
551 West 21st St #PH19
1001 Fifth Ave #10C
53 W 53rd St #PH76
Issue 104 – 2024: A Year of Reflection and Laying the Groundwork for the Unleashing of 2025
December 1, 2024
To describe 2024 as a challenging year would be an understatement. It posed significant trials, not only in the real estate market but also in the realms of leadership, geopolitics, social justice, and governmental shifts. When you condense all these factors and throw them into a fast-paced environment, it feels akin to being shot out of a cannon and landing in unfamiliar territory. This whirlwind experience has compelled everyone to innovate, seize new opportunities, and embrace change, ultimately creating value in various dimensions — not just real estate.
After nearly two decades of impressive leadership at my firm, the time has come for a new generation to emerge, rejuvenating and recalibrating our approach. This transition is not about retreating to the sidelines; it’s about returning stronger and more proactive, making tough decisions, and communicating transparently. This is the essence of leadership — effecting successful change and solidifying our position as the leading brokerage in the country.
Being progressive does not equate to being “woke.” It signifies a strategic approach rooted in analytics, technology, and engineering, a more efficient business model that yields returns for brokers and investors alike. To achieve this, it is vital to understand people’s needs, fostering an environment that retains top talent while navigating a Federal Reserve that acknowledges the necessity for affordable housing solutions.
Policies that incentivize maximum returns on illiquid assets are essential, especially when economic conditions seem tight due to inflation and job market fluctuations. Although firms like Goldman Sachs and Citigroup have reported better-than-expected earnings, this does not automatically translate into benefits for the real estate sector. We inhabit a world that craves instant gratification and demands the utmost value for earned dollars — a world that calls for change on local, global, and environmental fronts.
Reflecting on the events of 2024, I am more convinced than ever of our responsibility to ensure that our legacy enables future generations to dream bigger and recognize that their voices can and do effect change. As I stand on this platform, discussing real estate, I see it as an opportunity to advocate for a more holistic transformation. The real estate sector continues to astonish me with its ongoing performance.
As we approach the end of the year, the past few weeks have been among the most fruitful in terms of transactions I have witnessed all year. Why is this the case? I suspect that people are beginning to realize that market dynamics will shift in the new year, with interest rates likely to decrease along with fluctuating sale prices and inventory. It seems prudent to capitalize on opportunities now, even if it means accepting slightly higher rates with plans for refinancing as rates adjust downward, in line with Powell’s predictions for 2025.
The 50-basis-point adjustment in early October reignited our sales market, leading to reductions in asking prices. This makes participation almost irresistible, particularly when it includes refinancing intentions. The Federal Reserve anticipates four additional rate cuts over the next year, each by 25 basis points. If this occurs, I believe people will feel comfortable acquiring property and financing it at higher rates with plans to refinance later.
I find myself invigorated by change these days. While I have not always welcomed it, I am immensely proud of the changemakers who have dared to step forward when many prefer to stay in their comfort zones. Real estate is a unique mechanism where fear and hope coexist within the same bricks and mortar.
Throughout this past year, we have witnessed significant changes in the real estate landscape, from National Association of Realtors (NAR) adjustments in commissions to shifts in rental laws. Yet, the ultimate response to these developments has been that sellers and brokers maintain the status quo, which has played out consistently. We recognize that imposing restrictions only reinforces the truth that people do not have to comply. We have seen interest rates soar to 8%, but they are now returning from those peaks, and we anticipate further reductions. While fluctuations may occur, the overall sales market has undergone considerable capitulation, presenting fantastic opportunities for prospective buyers.
I want to express my gratitude to all those who have courageously stepped forward and allowed me to partner with them in the buying or selling process, even when the climate was less than favorable. Together, we will witness the results and returns that follow.
This past year has been a year of profound learning — a time for all of us to reflect on who we are and how we choose to navigate this new world. I wish you a meaningful, joyful, and loving end to the year, and may 2025 bring forth all that was previously lacking.
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