Issue 107 – What Value Does a Broker Bring? Part One: The Art of Using a Listing Broker

It might be tempting to go it alone when selling your property, but the small percentage saved on broker fees is far outweighed by the value a qualified real estate pro brings to the transaction. This is nowhere truer than in the notoriously challenging NYC market.

Buying or selling a home in NYC is a truly unique experience. Not only are both endeavors highly emotional, but they are also nuanced and can be overly complicated. From dealing with rigid co-op boards and legal intricacies to the need for savvy marketing and staging, real estate sales in NYC are no easy feat.

In addition to navigating those challenges, buyers and sellers should recognize that property transactions typically represent the most liquid and significant portion of their assets. It would be foolhardy for a novice to go it alone rather than have someone with in-depth market knowledge to advise and offer counsel.

Some sellers may initially consider doing a FSBO (For Sale By Owner) to save on costs. However, the average layperson could never extract enough online information about the competitive market. Indeed, according to StreetEasy, only 9% of NYC sellers did so without an agent, meaning the vast majority are unwilling to turn the largest investment of their life into a gamble, especially when there are people who can help mitigate all the risks. 

A real estate pro can offer much value, particularly in understanding the complete picture of the market — where it is and where it may be heading, upcoming events that might impact the neighborhood, and a historical perspective of pricing in the building and neighborhood. By having access to information not yet recorded online, a broker can factor in the price-per-square-foot and monthly carrying costs in devising an asking price that brings in buyers quickly. They will also advise you on co-op considerations (if applicable). For example, boards can easily deny a sale if the proper due diligence isn’t performed to protect the value of the building overall and the other units. A broker protects against such pitfalls.

Furthermore, listing brokers ensure your property is seen in the best possible light. They know how to stage and declutter, supply high-quality photography, and get eyes on your unit in various ways —including social media, online and print advertisements, and public relations. And they offer a consistent strategy incorporating all those components with a strong understanding of the target buyer demographic.

On the other hand, a FSBO unit will not attract the attention of the primary brokerages, who will not waste their time on a listing that lacks specificity or focus in the positioning.

While putting your home on the market may seem simple, many moving parts contribute to a successful outcome. Most of all, it requires creating comfort in the minds of buyers in a market where you are competing with other sellers promising the same. Real estate pros have the experience and means to set your property apart.

Brokers will walk you through the project, from listing to closing, helping sellers navigate the paperwork, legalities, and inspections. Selling a home is indeed a full-time job: coordinating open houses, dealing with other agents to schedule appointments, sourcing photographers and stagers, conducting mailings, placing ads and social media posts, and creating and hosting a website for starters.

A recent deal provides a perfect example of a listing broker’s value: My client was considering selling his property in the middle of the summer, but I knew he could get much more when buyers flood the market in the next season. After waiting three months to list it, we sold it for 35% above his expectations. The key takeaway is that a competent broker brings discipline to the product to maximize the ROI — not just to line their own pockets but to serve the clients’ best interests.

As the saying goes, a lawyer who represents himself has a fool for a client. That same rationale applies to sellers (and buyers) in real estate transactions where you put a substantial amount of cash into an asset. Having a listing broker dedicated to garnering you the most value for your money, time, and effort is a no-brainer.

Stay tuned next month for Part Two: To Use a (Buyer’s) Broker or Not to Use a Broker — That is the Question

Issue 123 – The NYC Pied-à-Terre Tax and its Implications on the Real Estate Market

Lately, we have been hearing the slogan “Tax the Rich” frequently. This is often espoused in reference to the newly implemented pied-à-terre tax in NYC.

It implies the rich aren’t paying taxes. The reality is quite different. Yes, there are some very wealthy people who pay far less in taxes than others earning the same or similar amounts. But New York City taxpayers pay the most local taxes in all of the U.S. The laws that need to be addressed are federal ones, not local. The loopholes touted are affecting just a select few, when in reality most high-net-worth folks are indeed paying a lot of taxes — especially New Yorkers, who pay $21 billion more to the state every year than the state spends on NYC.

The latest controversy stems from New York City’s enactment of a pied-à-terre tax—an annual surcharge on high-value homes that are not used as a primary residence. If you own a luxury second home in the city, you may now have a recurring tax exposure on top of other friction costs. The tax is also an annual recurring fee, not a one-time hit like the mansion or transfer tax, which makes it more pervasive.

According to a recent report by the NYC Comptroller, the legislation is expected to phase in from July 1, 2026, through June 30, 2028 (fiscal years 2026—2028), with the first phase focused on city “market value” thresholds. Early reporting indicates that the tax applies broadly to high-end second homes and provides different treatment for single-family homes versus co-ops and condos. For houses valued at roughly $5 million or more, the surcharge has been reported at 0.8%–1.3%. For co-ops and condos, the initial phase appears tied to Department of Finance values starting around $1 million, which can translate into a much higher market sale price.

I am seeing a lot of confusion about how this will be implemented. Essentially, people believe that any sales price over $5 million will be affected, when in fact Phase 1 will be based on land value, not the transactional equivalent sale price. For example, a property valued at $844,000 may not be captured by the pied-à-terre tax. It’s less than $1 million and nowhere near $5 million.

However, Phase 2 (for fiscal years 2028–2031, beginning July 1, 2028) becomes a much more speculative concern. Early indications suggest that the tax will be based on the more transactional side of things. It may even work on factoring a five-year average; we simply don’t know yet.

Some savvy buyers are trying to close before Phase 1 starts. Others are trying to keep their price below $5 million and then essentially work any credits as a side agreement to avoid the potential second-phase hit.

As Business Insider reported, “In its first two years, the tax will rely on Department of Finance ‘assessed values’ to determine which homes will face a new charge, while the city and state work out a new valuation system.”

Likewise, a recent CNBC segment details: “Billionaire and Citadel CEO Ken Griffin became the face of the tax after New York City Mayor Zohran Mamdani posted a video in front of Griffin’s penthouse apartment announcing the tax.”

I believe the pied-à-terre tax punishes people who use our services less than full-time residents. They also pay massive transfer and mansion taxes and typically don’t use our schools — a huge portion of real estate tax revenues.

My view is that this will not destroy the New York market, but it will absolutely change behavior at the margins. Buyers are already more sensitive to carrying costs, monthly common charges, assessments, the mansion tax, financing costs, and now an additional annual second-home tax. The psychological impact may be just as important as the financial one.

The highest end of the market will feel this first. For discretionary buyers, especially those comparing NYC to Palm Beach, Miami, Aspen, London, or other global luxury markets, this becomes another line item in the decision-making process. It may not stop a true New York buyer, but it may slow them down, sharpen their negotiations, or push them toward renting instead of buying.

As a result, I expect high-end rentals to benefit. A buyer who wants a New York City presence but does not want the tax complexity may choose to rent a trophy apartment instead. That could strengthen demand for luxury rentals, especially furnished, turnkey, white-glove inventory.

For co-ops, the impact may be more nuanced. Co-ops already have a smaller buyer pool because of board scrutiny, financing restrictions, and liquidity requirements. If the tax makes second-home buyers more cautious, certain high-end co-ops may feel additional pressure, especially those with significant monthly maintenance or less flexible sublet policies. That said, as I always point out, the very best buildings with scarcity, provenance, service, and location will still hold value.

I have not yet seen a wave of people selling solely because of this tax, but I have absolutely seen buyers pause, ask sharper questions, and reconsider the total cost of ownership. The conversation has shifted from “What is the purchase price?” to “What is my all-in annual exposure?”

Other markets have tried versions of second-home or vacancy-style taxes, with mixed results. In some places, they created revenue and pushed underused housing back into circulation. In others, they caused buyers to become more cautious or redirected capital elsewhere. New York is different because it remains New York — but the city cannot assume that capital is captive.

Again, citing Business Insider, “Hochul and Mamdani estimated the tax could raise $500 million.”

So, are there any benefits? Potentially. If the revenue is used responsibly, it could support city services and housing priorities. It may also create a clearer distinction between end-user demand and purely discretionary ownership. But from a market perspective, the risk is that it adds friction at a time when the luxury buyer is already highly selective.

My advice to second-home buyers is simple: do not overreact, but underwrite carefully. Understand whether the property will be classified as a primary residence or pied-à-terre. Review the building’s carrying costs, taxes, assessments, liquidity requirements, and resale profile. Buy quality, buy scarcity, and buy something you would be comfortable owning through a softer market.

It’s important to keep all in perspective: Mayors come and go, and when you start impacting the very hands that feed you in one of the most capitalistic cities that ripple through the nation, I think we stand the test of time on how we are going to navigate this.

The New York City buyer is not disappearing. But the casual, optional buyer now has one more reason to pause — and in this market, that matters.

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