Issue 118 – When Every Platform Promises Choice, The Real Question is Who’s Doing the Choosing
In a market already grappling with shifting commission structures, rising inventory friction, and a growing distrust of “rules that feel optional,” the recent legal sparring between a big-name brokerage and Zillow has reignited questions brokers can no longer ignore: Who actually controls access to the market and who benefits from that control? To recap: According […]